La responsabilidad social corporativa de las organizaciones turísticas. El caso de Riviera Nayarit, México

Abstract

This article analyses the development of tourism where it is not the simple result of a market; the energising of tourism is a product of agreements about what is at stake, on individual and group levels by multiple stakeholders. The article compares errors about the planning of other tourism centres and above all attributes responsibility to the tourism companies of the Riviera Nayarit, as generators of economic and social wealth, both internally and externally. On the one hand, the outside convinces those who are not part of the tourism sector about the importance of tourism as a wealth creator and, on the other hand, it also opens doors to the inside. This brings a change in the system for managing human resources which involves researching and analysing this field in more detail and finding a new way to manage those resources as “being the main wealth industry that we have in Nayarit, we have the major responsibility to manage human resources differently from in the last century.” The article also highlights the characteristics of tourism today in Riviera Nayarit, which are the result of interactions between companies, tourists, intermediaries and rural areas, and also the result of external interactions (socio-cultural and natural environment). Specifically, with social responsibility, tourism companies voluntarily decide to contribute towards achieving a better society and a cleaner environment. This responsibility is expressed towards workers and, in general, towards all the people in contact with the tourism company, which in turn has an impact on its success.