Main Article Content

Leticia Rivero Almeida
Universidad de las Palmas de Gran Canaria
Spain
Biography
Julia Nieves Rodríguez
Universidad de las Palmas de Gran Canaria
Spain
Biography
Vol. 11 No. 1 (2016), Monograph. Planning, direction and management of tourist destinations and products, pages 77-94
DOI: https://doi.org/10.17979/rotur.2016.11.1.1782
Submitted: Aug 27, 2016 Accepted: Aug 27, 2016 Published: Jul 10, 2016
How to Cite

Abstract

The purpose of this study is to contribute empirical evidence about the role played by the social relationships of members of hotel firms in the performance of these establishments. A multiple regression analysis was conducted to determine what variables could predict a hotel’s capacity to improve its innovation capability and achieve financial and market results. The findings suggest that both external and internal social relationships determine the innovation capability of hotels. Moreover, external social relationships have an influence on the financial and market results. The study reveals that managers should pay special attention to the establishment of relationships with people or institutions outside the organization. In addition, the data show that the efforts made by hotel firms to create interaction and communication spaces among their employees contribute to improving the innovation capability.

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