Industrial tourism, wine tourism and quality: the Rías Baixas wine route
Article Sidebar
Main Article Content
Abstract
The development of the wine tourism concept has enhanced the value attributed to winery production processes, their international brand image and destinations integrated within the Rías Baixas Designation of Origin. Creating wine routes has emerged as the key to attracting an increasingly demanding profile eager for new experiences. The global, complex and competitive environment in which tourism currently moves requires the various public and private agents involved to pursue standards of excellence. In this sense, quality management acts as a strategic cornerstone. From one of the basic tools of quality, the cause-effect diagram, we detail the causes that directly affect wine route tourism products and secure their contribution consolidating destinations located within the Designation of Origin
Keywords:
Downloads
Metrics
Article Details
References
Asociación Española de Ciudades del Vino (ACEVIN): http://www.acevin.es [Fecha consulta: 20/06/2014].
Albacete, C.A.; Fuentes, M.M.; Lórens, F. J. (2007): “Service quality measurement in rural accommodation”, Annals of Tourism Research, 34(1): 45-65.
Briedenhann, J. y Wickens, E. (2003): “Tourism routes as a tool for economic development of rural areas – vibrant hope or impossible dream?”, Tourism Management, 25: 71-79.
Brunori, G. y Rossi, A (2000): “Synergy and coherence through collective action: some insights from wine routes in Tuscany”, Sociologia Rurales, 40(4): 409-423.
Bruwer, J. (2003): “South Africa wine routes: some perspectives on the wine tourism industry´s structural imensions and wine tourism product”, Tourism Management, 24: 423-435.
Crosby, P.B. (1987): La calidad no cuesta, México, CECSA.
Deming, W.E. (1989): Calidad, productividad y competitividad. La salida de la crisis, Madrid, Díaz de Santos.
García, E. (2001): Calidad de servicio en hoteles de sol y playa. Madrid, Síntesis.
Grönroos, C. (1984): “A service quality model and its marketing implications”, European Journal of Marketing 18(4): 36-44.
Grönroos, C. (1988): “Service quality: The six criteria of good perceived service quality”, Review of Business, 9:10-13.
Grönroos, C. (2001): “The perceived service quality concept – a mistake?”, Managing Service Quality 11(3): 150-152.
Hall, C. M.; Sharples, L.; Cambourne, B. y Macionis, N. (eds) (2000): Wine tourisme around the world: development, management and markets, Oxford, Elsevier.
Hall, C. M. y Mitchell, R. (2000): “Wine tourism in the Mediterranean: a tool for restructuring and development”, Thunderbird International Business Review, 42(4): 445-465.
Herbert, D. (2001): “Literary places, Tourism and the heritage experience” Annals of Tourism Research, 28(2): 312-333.
Ishikawa, K. (1994): Introducción al control de calidad, Madrid, Díez de Santos.
Juran, J.M. (1951): Quality control handbook, New York, McGraw-Hill.
Juran, J.M. y Gryna, F.M. (1993): Manual de control de calidad, Madrid, McGraw-Hill.
López-Guzmán, T.; Sánchez Cañizares, S. M. (2008): “La creación de productos turísticos utilizando rutas enológicas”, Pasos. Revista de Turismo y Patrimonio Cultural, 6: 159-171.
Oh, H. (1999): “Service quality, customer satisfaction and customer value: A holistic perspective”, International Journal of Hospitality Management, 18: 67-82.
Organización Mundial del Turismo http://www2.unwto.org/es [Fecha consulta: 20/06/2014]
Parasuraman, A.; Zeithaml, V.; Berry, L. (1985): “ A conceptual model of service quality and its implications for future research”, Journal of Marketing 49(4): 41-50.
Parasuramen, A.; Zeithaml, V.; Berry, L. (1988): “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”, Journal of retailing 64(1): 12-40.
Reeves, C.A. y Bednar, D.A. (1994): “Defining quality: alternatives and implications”, Academy of Management Review 19(3): 419-445.
Rutas del vino de España. Página web: http://www.wineroutesofspain.com [Fecha consulta: 20/06/2014]
Ruta do Viño Rías Baixas. Página web: http://www.rutadelvinoriasbaixas.com/es/zonas [Fecha consulta: 20/06/2014].
Valls, J.F. (2004): Gestión de empresas de turismo y ocio. El arte de provocar satisfacción, Barcelona, Gestión 2000.