El enoturismo como motor de sostenibilidad e innovación: el caso de Bodegas Franco-Españolas (España)
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El enoturismo se ha revelado como una fuerza transformadora en la industria vitivinícola, entrelazando la cultura del vino, la gastronomía y la autenticidad. La presente investigación se adentra en el sector enoturístico español, en particular en el caso de Bodegas Franco-Españolas, para explorar su impacto sobre la sostenibilidad y la innovación organizativa. De este modo, bajo un enfoque cualitativo, la investigación muestra como el enoturismo se postula como una vía para mejorar la economía, la sociedad y el entorno en el que operan las bodegas, resaltando la necesidad de una comprensión holística en torno a los efectos de dicha modalidad turística sobre la sostenibilidad y la innovación. El caso de estudio examinado sirve, por tanto, como microcosmos para analizar estas dinámicas, ofreciendo perspectivas prácticas y políticas para que la industria vitivinícola y las instituciones públicas promuevan y protejan el enoturismo con la finalidad de alcanzar un crecimiento sostenible e innovador.
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