Vol. 01 No. 04 (2010)

DOI: https://doi.org/10.17979/redma.2010.01.04

Published: 2019-06-07

Table of contents

Articles (open section)

Marketing in the sustainable development of forest enterprises: an approach to the design of cuban

  • Yudemir Cruz Pérez
DOI: https://doi.org/10.17979/redma.2010.01.04.4694
Pages 3-20

Application of communication tools to a tourist event: the Xacobeo case

  • Magdalena Rodríguez Fernández
DOI: https://doi.org/10.17979/redma.2010.01.04.4707
Pages 27-67

A strategic approach to start an academic journal on line

  • Rubén Canella
  • Horacio Gegunde
  • Carla Galosi
  • Teresa Tsuji
  • Gabriela Michelini
DOI: https://doi.org/10.17979/redma.2010.01.04.4709
Pages 69-90

Communication of social corporate responsibility in product labels

  • Oscar Juanatey Boga
  • Valentín Alejandro Martínez Fernández
  • María José da Silva Faria
DOI: https://doi.org/10.17979/redma.2010.01.04.4710
Pages 91-104