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Vol. 01 No. 08 (2012)
Vol. 01 No. 08 (2012)
DOI:
https://doi.org/10.17979/redma.2012.01.08
Published:
2019-06-06
Table of contents
Articles (open section)
Electoral campaigns and political advertisement in the United Kingdom
José Rúas Araujo
DOI:
https://doi.org/10.17979/redma.2012.01.08.4730
Pages
3-39
Agenda methodologies in the study of public opinion as the basis of the political communication
Fermín Bouza
DOI:
https://doi.org/10.17979/redma.2012.01.08.4731
Pages
41-54
Political polarization and media negativism. Similarities and differences in the press of the right and the left in the regional and municipal elections of 2011
Antón R. Castromil
Palmira Chavero
DOI:
https://doi.org/10.17979/redma.2012.01.08.4734
Pages
55-81
Political communication in democratic Spain (1976-2012)
Pere Oriol Costa
DOI:
https://doi.org/10.17979/redma.2012.01.08.4735
Pages
83-108
The pirate party phenomena in Germany: study of the campaign of the last parliament elections in Berlin on September the 18TH, 2011
Juan Manuel Corbacho Valencia
Alberto Dafonte Gómez
Jesús Pérez Seoane
DOI:
https://doi.org/10.17979/redma.2012.01.08.4736
Pages
109-131
Soft power and place branding: from marketing to public policy
José Luis Saavedra Torres
DOI:
https://doi.org/10.17979/redma.2012.01.08.4738
Pages
133-148
The role of public opinion in the autonomic elections of Madrid on may the 22nd 2011
Marco Tatta
DOI:
https://doi.org/10.17979/redma.2012.01.08.4745
Pages
149-175
Political campaigns within the web. Internet’s electoral marketing strategies
Miguel A. Lucas Postigo
DOI:
https://doi.org/10.17979/redma.2012.01.08.4747
Pages
177-199
Think tanks and their communication strategies
José Ramón Santillán Buelna
DOI:
https://doi.org/10.17979/redma.2012.01.08.4749
Pages
201-222