Marketing planning in the Cuban company
Article Sidebar
Main Article Content
Vol. 1 No. 01 (2009), Reviews, pages 323-328
DOI:
https://doi.org/10.17979/redma.2009.01.01.4681
Submitted: 2018-11-21
Abstract
Book review: Planeación de mercadotecnia en la empresa cubana is the most recent book of Lic. Angel Ramón Hernández Gómez, published by the Logos Publishers of the Cuban Association of Social Communicators (ACCS) and Images, of the Cimex Corporation.
Keywords:
review, marketing