Vol. 28 No. 1 (2024)

Miscellany of articles about marketing

DOI: https://doi.org/10.17979/redma.2024.28.1

Published: 2024-06-28

Table of contents

Articles (open section)

Instagram for showing off, TikTok for fun: characterisation of social networks as advertising platforms by underage users

  • Luisa Zozaya-Durazo
  • Beatriz Feijoo
  • Charo Sádaba-Chalezquer

DOI:

https://doi.org/10.17979/redma.2024.28.1.10171
PDF (Spanish) PDF
Published: 2024-06-28

Nostalgia in the entertainment industry: the case of Pokémon Go and The Little Mermaid

  • Silvia Cerdán Molero
  • Jose Antonio Martínez García

DOI:

https://doi.org/10.17979/redma.2024.28.1.10731
PDF PDF (Spanish)
Published: 2024-06-28

Consumer preferences between generations

  • Max Boada
  • Janeth Soledad Gutiérrez Ordóñez
  • Jimena Benitez
  • Gabriela Mantilla

DOI:

https://doi.org/10.17979/redma.2024.28.1.10064
PDF (Spanish) PDF
Published: 2024-06-28

The impact of the social media on political campaigns: the 2023 general election in Spain

  • Andrea Moreno-Cabanillas
  • Elizabet Castillero-Ostio
  • Álvaro Serna-Ortega

DOI:

https://doi.org/10.17979/redma.2024.28.1.10114
PDF (Spanish) PDF
Published: 2024-06-28

Food marketing: a systematic literature review analysis for the period 2010-2023

  • Nicole Valeria Víquez Ramírez
  • Luis Ricardo Solís Rivera
  • Johanna Solórzano Thompson
  • Javier Paniagua Molina

DOI:

https://doi.org/10.17979/redma.2024.28.1.10271
PDF (Spanish) PDF
Published: 2024-06-28

Project note

Public audiovisual media in the platform ecosystem: management models and evaluation of the reference public value for Spain.

  • José Miguel Túñez-López
  • Franscisco Campos-Freire

DOI:

https://doi.org/10.17979/redma.2024.28.1.10636
PDF (Spanish) PDF
Published: 2024-06-28