Vol. 2 No. 08 (2012)

DOI: https://doi.org/10.17979/redma.2012.02.08

Published: 2019-05-27

Table of contents

Articles (open section)

Model and trends in creating and managing brands to the corporate communications: 3'S Branding Model Proposal

  • Ricardo Mena

DOI:

https://doi.org/10.17979/redma.2012.02.08.4759
PDF (Portuguese)

Trademarks and the consumer socialization of children and teenagers: the colombian case

  • Oscar Javier Robayo Pinzón

DOI:

https://doi.org/10.17979/redma.2012.02.08.4760
PDF (Spanish)

Intelligence in business and the affiliation marketing

  • Clide Rodríguez Vázquez
  • Magdalena Rodríguez Fernández

DOI:

https://doi.org/10.17979/redma.2012.02.08.4761
PDF (Spanish)

Communication strategies 2.0 on the trade fair market of Spain, Portugal and Latin America

  • Xosé Manuel Baamonde Silva
  • Fermín Galindo Arranza
  • Jorge Marinho

DOI:

https://doi.org/10.17979/redma.2012.02.08.4762
PDF (Spanish)