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  3. Vol. 1 No. 012 (2014)

Vol. 1 No. 012 (2014)

DOI: https://doi.org/10.17979/redma.2014.01.012

Published: 2019-05-18

Table of contents

Articles (open section)

The relevancy of brand names: a literature review

  • José A. Martínez

DOI:

https://doi.org/10.17979/redma.2014.01.012.4815
PDF (Spanish)

Global trends in gastronomic tourism development applied to the case of Argentina

  • Juan Pablo Falcón

DOI:

https://doi.org/10.17979/redma.2014.01.012.4816
PDF (Spanish)

Youtube as a tourist marketing tool of Galicia

  • Verónica Crespo Pereira

DOI:

https://doi.org/10.17979/redma.2014.01.012.4817
PDF (Spanish)

Cooperative work based on the total brain model: A teaching experience

  • Marta Estrada
  • Diego Monferrer
  • Mercedes Segarra
  • Miguel Angel Moliner

DOI:

https://doi.org/10.17979/redma.2014.01.012.4818
PDF (Spanish)

Reviews

Book review: Neurocommunication: applications of euroscientific discoveries to the sciences and the communication industry

  • M.ª Magdalena Rodríguez Fernández

DOI:

https://doi.org/10.17979/redma.2014.01.012.4819
PDF (Spanish)
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Redmarka. Revista de Marketing Aplicado

ISSN-e 1852-2300
Principal Contact redmarka.revista@udc.es Support Contact eva.sanchez.amboage@udc.es