Main Article Content

  • Alba Fernández Arcos+
  • Carolina Cardoso Rolo
  • Ester López González
  • Juan Pablo Falcón
  • Mavis Anet Forbes Gudiño
  • Míriam Sánchez Canedo
  • Soledad Pardo Neira
  • Susana Trigo Rossier
  • Noemi Sánchez Canedo
Alba Fernández Arcos
University of A Coruna
Spain
Carolina Cardoso Rolo
Spain
Ester López González
Spain
Juan Pablo Falcón
Spain
Mavis Anet Forbes Gudiño
Spain
Míriam Sánchez Canedo
Spain
Soledad Pardo Neira
Spain
Susana Trigo Rossier
Spain
Noemi Sánchez Canedo
Spain
Vol. 01 No. 06 (2011), Articles (open section), pages 121-140
DOI: https://doi.org/10.17979/redma.2011.01.06.4727
Submitted: Nov 26, 2018 Accepted: Nov 26, 2018
How to Cite

Abstract

Nowadays, many countries worldwide are known by their advances and technology developments. Owing to this fact and the relevance it means today, this project is about taking advantages from all the benefits of technologies (music and cinematographic tourism, among others), in order to create a new kind of tourism that help us make possible the main object of this work: the repositioning of San Luis, an interesting central region of Argentina. A sequence of short, medium and long term strategies were devised, which could be determined as a result of the previous analysis, studies and evaluation of the condition of the province and the new product to exploit.

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References

Boullon, Roberto (2004), Marketin Turístico: Una persepectiva desde la planificación (2ª Ed). Ed. Ediciones Turísticas, 2004.

Costa, J (2004), La imagen de marca, Paidós, Barcelona.

Trout, Jack y Rivkin, Steve (2001), Reposicionamiento: La estrategia competitiva en una era de hipercompetencia, cambio y crisis, Ed. Pirámide.

V.V.A.A (2009), The Times Universal Atlas of the World, Ed. Harpercollins Pub.

V.V.A.A. (2006), Marketing de destinos turísticos. Ed. Editorial MAD, SL.

Fuentes de información:

https://www.welcomeargentina.com/sanluis

https://www.argentinaturistica.com/sluiresenia.htm

https://www.sanluis.gov.ar

https://www.argentinaturismo.com.ar/sanluis

https://www.ciudaddesanluis.gov.ar

https://www.estadistica.sanluis.gov.ar

https://www.indec.mecon.ar/indec/indec_dpe2_listado.asp

https://www.sanluisturismo.com.ar

https://www.argentinaturistica.com/sluiresenia.htm

https://www.guiahueney.blogspot.com