Tourist perceptions and expectations from an animated film. The case of Rio
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Abstract
Within the post-modern tourism trends, increases the interest of tourist representatives on the subject of film tourism, from the perspective of gender and type of film, however; animated films have not been considered despite obvious similarities with non-animated films. There are associations in the audience, between films and perceptions as well as in tourism management, due to the effect in terms of emotions, values of production, gender and type of film, and above all; films have great potential in regard to consumption, access and market introduction.
This study explores the impact of animated film River in tourist perceptions and expectations, where potential tourists without prior experience in Rio de Janeiro were interviewed before and after enjoying the animated film. The animated film was influential in general perceptions but impact was not measured. Finally, the study proposes and tests a qualitative alternative methodology to be replicated with other animated films that portray other destinations and suggests quantitative approaches.
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