The importance of the color harmony and the face in the image of the individual. An international research
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Abstract
A personal brand is the unique perception of themselves that people generate by emphasizing and promoting specific virtues and attributes every time they come into contact with others. Visibility is an essential part of personal branding, particularly in relation to features such as colour harmony and face. This article presents a quantitative study of the importance attributed to these factors by communication undergraduates from four different countries (Spain, Portugal, Mexico and Poland). The results of the study show significant variation between respondents, and that while students are aware of personal brand management, more training is required.
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