Vol. 28 No. 2 (2024)
Marketing for science
This issue includes a monograph about "marketing for science", coordinated by Francisco Javier Caro González and Carlos J. Rodríguez Rad of the Faculty of Economics and Business at the University of Seville.
DOI: https://doi.org/10.17979/redma.2024.28.2
Published: 2024-12-23
Table of contents
Special number december 2024. Marketing for Science
TikTok content strategies of the main universities in Spain
- Carlos Cuesta-Martínez
- Daniel Zomeño-Jiménez
- Mario Ramón-Beltrán
Personal branding and marketing in science: promoting scientific entrepreneurship
- Pedro Daniel Aguilar Cruz
Science communication in the age of influencers
- Francisco Fernández-Beltrán
- Susana Barberá-Forcadell
- Rosana Sanahuja-Sanahuja
Articles (open section)
Analysis of success on Instagram of Fake Out-Of-Home advertising
- Lucía Correa-Prudencio
- Antonio Díaz-Lucena
Marketing of gastronomic companies in the Metaverse: current state and perspective
- español español
- María Pilar Monte-Collado
- Valentín Gallart-Camahort
Challenges and opportunities of strategic communication in health and wellness tourism in Portugal
- Vânia Sousa
- Montse Vázquez
- Paulo Faustino
Market segmentation: loyalty, repurchase and brand experience among Netflix users
- Madeline Melchor Cardona
- Javier Andrés Mayorga Gordillo
- Manuela Berendet Peña
- Salomé Medina Ribera
Perceptual mapping of yogurt sweeteners among Argentine consumers
- Pablo Augusto Vailati
- Ana Alejandra Fuentes Cuiñas
- Julieta Rocio Larrañaga