Vol. 01 No. 014 (2015)

DOI: https://doi.org/10.17979/redma.2015.01.014

Published: 2019-05-18

Table of contents

Articles (open section)

Users, customers and digital consumers: Considerations for its approach from marketing and corporate communication

  • Diego Apolo Buenaño
  • Maria Victoria Altamirano Barriga
  • Verónica Estefanía Vásconez Cadena
  • María Isabel Cevallos Darquea
DOI: https://doi.org/10.17979/redma.2015.01.014.4879
Pages 3-19

Advertising communication with Influencers

  • Araceli Castelló Martínez
  • Cristina Del Pino Romero
DOI: https://doi.org/10.17979/redma.2015.01.014.4880
Pages 21-50

Marketing strategy of a small winery located in Ensenada, Baja California, Mexico. A case study

  • Lino Meraz Ruiz
  • Elsa Rebeca Mungaray Lagarda
DOI: https://doi.org/10.17979/redma.2015.01.014.4881
Pages 51-74

Rafael Correa's communication and media strategy

  • Ma. Isabel Punín Larrea
  • José Rúas Araujo
DOI: https://doi.org/10.17979/redma.2015.01.014.4882
Pages 75-101

Productivity and efficiency in public universities: the case of the National University of La Matanza

  • D. E. Martínez
DOI: https://doi.org/10.17979/redma.2015.01.014.4883
Pages 103-127