Quick jump to page content
Main Navigation
Main Content
Sidebar
Toggle navigation
Current
Archives
Upcoming issues
Code of Ethics
Óscar Juanatey's award
About
About the Journal
Submissions
Editorial Team
Honor Committee
Privacy Statement
Statistics
Contact
Register
Login
English
Español
Home
Archives
Vol. 01 No. 016 (2016)
Vol. 01 No. 016 (2016)
DOI:
https://doi.org/10.17979/redma.2016.01.016
Published:
2019-05-09
Table of contents
Articles (open section)
Formal and informal channel: consumer choice
Madeline Melchor Cardona
DOI:
https://doi.org/10.17979/redma.2016.01.016.4869
Pages
5-27
Fundamentals of neuromarketing from the neuroscience of the consumer for the generation of trust
Raquel Tinoco-Egas
DOI:
https://doi.org/10.17979/redma.2016.01.016.4870
Pages
29-40
Relationship marketing: an analysis of its definition
José Ramón Sarmiento Guede
DOI:
https://doi.org/10.17979/redma.2016.01.016.4871
Pages
41-66
Information technology in companies: trend analysis from groupware and social software
Wilmer Illescas Espinoza
DOI:
https://doi.org/10.17979/redma.2016.01.016.4873
Pages
67-77