Vol. 01 No. 020 (2018)

DOI: https://doi.org/10.17979/redma.2018.01.020

Published: 2019-05-02

Table of contents

Articles (open section)

Proposal of regulation and governance indicators of the European public audiovisual service

  • Francisco Campos-Freire
  • Mónica López-Golán
  • Marta Rodríguez Castro
DOI: https://doi.org/10.17979/redma.2018.01.020.4800
Pages 5-38

Comparative analysis of Snapchat and Instagram applications: new trends derived from its use

  • Carmen Cristofol Rodríguez
  • Alba Alcalá Vidal
  • Lorena Fernández Pérez
DOI: https://doi.org/10.17979/redma.2018.01.020.4801
Pages 3976

The debate on forced devolution process of the BBC

  • Marta Rodríguez-Castro
DOI: https://doi.org/10.17979/redma.2018.01.020.4802
Pages 77-95

Emotional or rational product labeling using Galvanic Skin Response

  • Mikel Alonso López
  • Francisca Blasco López
  • Victor Molero Ayala
DOI: https://doi.org/10.17979/redma.2018.01.020.4814
Pages 97-114

The game as a methodology for cooperative sales learning

  • Marta Estrada
  • Diego Monferrer
  • Miguel Ángel Moliner
DOI: https://doi.org/10.17979/redma.2018.01.020.4831
Pages 115-133

The use of digital marketing in SME consultants in the autonomous city of Buenos Aires

  • Sebastián Mónaco
DOI: https://doi.org/10.17979/redma.2018.01.020.4832
Pages 135-173

Congruency between identity and brand image on Twitter. A study applied to the @noticiasrcn account

  • Carolina Gómez Bernal
  • Leonardo Ortegón Cortázar
DOI: https://doi.org/10.17979/redma.2018.01.020.4833
Pages 175-200

Study of Chilean consumer behavior on Pinterest

  • Alexandra Constanza Araya Collao
  • Eduardo Esteban Castillo Bravo
  • Constanza Valeska Galleguillos Miranda
  • Manuela López
DOI: https://doi.org/10.17979/redma.2018.01.020.4834
Pages 201-229

Amplitude of the assortment as a generator of negative emotions in the consumer

  • Marta Gálvez Martínez
  • Inés López López
DOI: https://doi.org/10.17979/redma.2018.01.020.4835
Pages 231-247

Who is more important? The client or the one who is not a client?

  • Nina-Bella Tarantino-Tringali
  • Salvatore Tarantino-Curseri
DOI: https://doi.org/10.17979/redma.2018.01.020.4836
Pages 249-269