Vol. 01 No. 021 (2018)

DOI: https://doi.org/10.17979/redma.2018.01.021

Published: 2019-04-24

Table of contents

Articles (open section)

Key elements of the personal branding. Two decades of history (1997-2017)

  • Julinda Molares-Cardoso
  • María Eugenia Montero Campos
DOI: https://doi.org/10.17979/redma.2018.01.021.4837
Pages 5-27

Sections of immersive content on the web pages of European public broadcasters: a comparative case study

  • Sara Pérez-Seijo
DOI: https://doi.org/10.17979/redma.2018.01.021.4838
Pages 29-51

Competences and challenges of dircom in a developing country

  • Gabriela Baquerizo Neira
  • Karen Correa Vélez
  • Jenny Yaguache
DOI: https://doi.org/10.17979/redma.2018.01.021.4839
Pages 53-77

Patterns of authority and influence in instagram for the management of organizational communication and personal brands

  • José Sixto García
DOI: https://doi.org/10.17979/redma.2018.01.021.4840
Pages 79-101

Contents of public television in the Andean community, through pay-TV systems and social networks

  • Kruzkaya Ordónez
  • Abel Suing
  • Patricio Barrazueta
  • Juan Carlos Maldonado
DOI: https://doi.org/10.17979/redma.2018.01.021.4841
Pages 103-125

Innovation as a component of corporate reputation. Analysis of the communication on innovation in the web content of the Spanish organizations with the best reputation

  • David Sánchez Hervás
  • Blas José Subiela-Hernández
DOI: https://doi.org/10.17979/redma.2018.01.021.4842
Pages 127-144

Terrorism: effects of "new media" on information diffusion

  • Joaquim Manuel Fernandes Brigas
  • Pedro Miguel De Sousa Marques Simões
  • Handerson Webber Aguiar Engrácio
DOI: https://doi.org/10.17979/redma.2018.01.021.4844
Pages 145-168

Development of a content marketing strategy for social networks: the case of the escola superior de ciências empresariais of the polytechnic institute of Viana do Castelo

  • Álvaro Cairrão
  • Jorge Garcia
  • Joana Seixas
DOI: https://doi.org/10.17979/redma.2018.01.021.4845
Pages 169-192

The flow of social media on the subject of the scottish referendum and the catalonian sovereignty consultation

  • Casandra López Marcos
DOI: https://doi.org/10.17979/redma.2018.01.021.4846
Pages 193-227

Consumption behavior in physical points of sale: application of smart dat

  • Rodrigo Elías Zambrano
  • Gloria Jiménez-Marín
DOI: https://doi.org/10.17979/redma.2018.01.021.4847
Pages 229-243