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Vol. 23 No. 2 (2019)
Vol. 23 No. 2 (2019)
DOI:
https://doi.org/10.17979/redma.2019.23.2
Published:
2019-12-27
Table of contents
Articles (open section)
Effects of brand personality and cultural traits: Empirical study of an energy drink in Ecuador
Estefanía Cristina Cabrera Castillo
Carolina Inga Guamán
Cecilia Ugalde
DOI:
https://doi.org/10.17979/redma.2019.23.2.5590
Published:
Dec 23, 2019
Pages
1-17
Omnichannel study of cosmetics retailers in Spain
Ana María López Hernández
Manuela López
DOI:
https://doi.org/10.17979/redma.2019.23.2.5660
Published:
Dec 23, 2019
Pages
19-41
Marketing information systems for strategic planning in the digital age
Héctor Canossa Montes de Oca
DOI:
https://doi.org/10.17979/redma.2019.23.2.5708
Published:
Dec 23, 2019
Pages
43-60
Nightlife in Las Peñas: local tradition meets global youth culture
Santiago Toral Reyes
Ana Belén Ampuero Cabrera
DOI:
https://doi.org/10.17979/redma.2019.23.2.5740
Published:
Dec 23, 2019
Pages
61-74
Social Capital: its role in marketing praxis through 17 ideas
Matías Membiela Pollán
DOI:
https://doi.org/10.17979/redma.2019.23.2.5837
Published:
Dec 23, 2019
Pages
75-96
Attitudes of consumers towards unethical products: differences in price perception
Jose Antonio Martínez García
DOI:
https://doi.org/10.17979/redma.2019.23.2.5796
Published:
Dec 23, 2019
Pages
97-119