Vol. 24 No. 1 (2020)

Monograph. Marketing in the contemporary media scene

This number includes a monograph about marketing in the contemporary media scene; it was coordinated by Verónica Crespo Pereira (Pontificia Universidad Católica del Ecuador).

DOI: https://doi.org/10.17979/redma.2020.24.1

Published: 2020-06-30

Table of contents

Articles (open section)

Assessment of omnichannel distribution strategies in the sports retail industry in Spain

  • Estela Fernández-Sabiote
  • Inés López-López
  • María Sicilia
DOI: https://doi.org/10.17979/redma.2020.24.1.6234
Published: Jun 30, 2020
Pages 1-16

Native advertising on social media and its influence on branding

  • Eliana Alejandra Quijandría
DOI: https://doi.org/10.17979/redma.2020.24.1.5839
Published: Jun 30, 2020
Pages 17-37

Monograph June 2020. Marketing in the contemporary medium scenario

New content strategies in the media of Puerto Rico. Case studies

  • María Vera Fernández
  • Francisco Javier Paniagua-Rojano
DOI: https://doi.org/10.17979/redma.2020.24.1.6037
Published: Jun 30, 2020
Pages 38-52

Political Economy of Communication: The new paradigm of decoloniality

  • Pascual García Macías
  • Yuber Rojas Ariz
DOI: https://doi.org/10.17979/redma.2020.24.1.6060
Published: Jun 30, 2020
Pages 53-69

La Pulla and La Mesa de Centro: Where entertainment and information meet

  • Pablo Escandón
  • Franklin Aguilera
  • María Isabel Calle
DOI: https://doi.org/10.17979/redma.2020.24.1.6342
Published: Jun 30, 2020
Pages 70-82

The visual evolution of Telecinco news, 1990-2010: The transition to the digital age

  • Julinda Molares Cardoso
  • Beatriz Legerén Lago
  • Carmen López de Aguileta Clemente
DOI: https://doi.org/10.17979/redma.2020.24.1.6354
Published: Jun 30, 2020
Pages 83-105

The obsolescence of television advertising among young Ecuadorians: RTS case study

  • Karen Anabela Guerrero
  • Verónica Crespo Pereira
DOI: https://doi.org/10.17979/redma.2020.24.1.6459
Published: Jun 30, 2020
Pages 106-116