Vol. 25 No. 1 (2021)

Marketing and Capitalism: New forms of consumption in the 20th century

This number includes a monograph about Marketing and Capitalism: New forms of consumption in the 20th century. It was coordinated by Pascual García Macías (Universidad Técnica Particular de Loja, Ecuador).

DOI: https://doi.org/10.17979/redma.2021.25.1

Published: 2021-06-30

Table of contents

Monograph June 2021. Marketing and Capitalism

Marketing 5.0 and its effect on business strategy in the industrial sector in Spain

  • Fernando González-Ferriz
DOI: https://doi.org/10.17979/redma.2021.25.1.7848
Published: Jun 30, 2021
Pages 1-20

Narcissism and consumer society: The role of Spanish influencers

  • Coral Cenizo
DOI: https://doi.org/10.17979/redma.2021.25.1.8080
Published: Jun 30, 2021
Pages 21-39

The false relationship between Microcredits and financial inclusion: The role of financial marketing in Mexico

  • Roberto Soto Esquivel
DOI: https://doi.org/10.17979/redma.2021.25.1.7998
Published: Jun 30, 2021
Pages 40-60

Responsible consumption as an expression of engagement based on the principle of reciprocity

  • Juan Felipe Mejía Giraldo
DOI: https://doi.org/10.17979/redma.2021.25.1.8093
Published: Jun 30, 2021
Pages 61-80

Articles (open section)

The impact of the press on destination marketing: The announcement of the Holy Biennium

  • María Mosquera Leal
  • Fermín Galindo Arranz
DOI: https://doi.org/10.17979/redma.2021.25.1.8050
Published: Jun 30, 2021
Pages 81-96

Online investment and emotions during the user experience of a video game

  • Diana Carolina Aucay-Orellana
  • Julio Alejandro Culqui-Cuenca
  • Raquel Miroslava Tinoco-Egas
  • Jonathan Neptalí Herrera-Peña
DOI: https://doi.org/10.17979/redma.2021.25.1.7065
Published: Jun 30, 2021
Pages 97-117

Neuromarketing and the marketing of products and services: Origin and techniques

  • Manuel Cortés Cuns
DOI: https://doi.org/10.17979/redma.2021.25.1.8097
Published: Jun 30, 2021
Pages 118-130

Native advertising and disinformation

  • Francisco Leslie López del Castillo Wilderbeek
DOI: https://doi.org/10.17979/redma.2021.25.1.7384
Published: Jun 30, 2021
Pages 131-144