Vol. 25 No. 2 (2021)

Retromarketing: New trends in the design, communication and marketing of retro/vintage products

This number includes a monograph about Retromarketing: New trends in the design, communication and marketing of retro/vintage products, It was coordinated by Paulo Faustino (Universidade do Porto, Portugal). 

DOI: https://doi.org/10.17979/redma.2021.25.2

Published: 2021-12-14

Table of contents

Monograph December 2021. Retromarketing

Design trends in visual identity in the automotive industry: nostalgia for the past and the challenge of an electric future

  • Fernando Carcavilla Puey
DOI: https://doi.org/10.17979/redma.2021.25.2.8666
Published: Dec 14, 2021
Pages 1-23

The evocation of nostalgia in audiovisual fictions: the case of Ready Player One

  • Coral Cenizo
DOI: https://doi.org/10.17979/redma.2021.25.2.8706
Published: Dec 14, 2021
Pages 24-43

Storytelling and retromarketing: strengthening brand communication

  • Vânia Sousa
DOI: https://doi.org/10.17979/redma.2021.25.2.8752
Published: Dec 14, 2021
Pages 44-62

Factors influencing ethical sales orientation among small to medium-sized enterprises (SMEs)

  • Pedro Juan Martín-Castejón
  • Alberto Gómez-Martínez
DOI: https://doi.org/10.17979/redma.2021.25.2.8715
Published: Dec 14, 2021
Pages 63-79

Retrobranding, the future of brands that value the past

  • Tania Sueiro Graña
DOI: https://doi.org/10.17979/redma.2021.25.2.8719
Published: Dec 14, 2021
Pages 80-97

Articles (open section)

The Marketing and integrated advertising: a media ecology and interaction approach

  • Marco López-Pareces
DOI: https://doi.org/10.17979/redma.2021.25.2.8709
Published: Dec 14, 2021
Pages 98-115

Assessing brand experience in Instagram advertising

  • Daniel Alejandro Ibañez-Gaona
  • Leonardo Ortegon-Cortazar
DOI: https://doi.org/10.17979/redma.2021.25.2.8636
Published: Dec 14, 2021
Pages 116-130

Neurocinema and media industry. Neuromarketing in the seventh art

  • Ana Isabel Rodríguez Salinas
DOI: https://doi.org/10.17979/redma.2021.25.2.8689
Published: Dec 14, 2021
Pages 131-145