Vol. 26 No. 2 (2022)
Public Relations: a vision of practice and theory
This number includes a monograph about Public Relations: a vision of practice and theory. It was coordinated by Iván Puentes Rivera (Universidad de Vigo).
DOI: https://doi.org/10.17979/redma.2022.26.2
Published: 2022-12-16
Table of contents
Monographic December 2022. Public Relations: praxis and theory
State of the art in research on digital communication in universities
- Andrea Oliveira
- Paul Capriotti
- Ileana Zeler
Influencers and public relations in the sports industry: analysis of Spanish athletes on Instagram
- Javier Abuin-Penas
- Carmen Maiz Bar
Crisis management: the organisational communication challenge for PR
- Angelica de la Vega
- José Luis Vázquez Luna
Political discourse in infotainment programmes as a marketing strategy
- Erica Conde-Vázquez
- Julia Fontenla
- Talía Rodríguez-Martelo
Communication and relational approaches in crisis research
- Álvaro Vera-Gómez
- Carmen Carretón-Ballester
- Irene Ramos-Soler
The opinions about corporate social responsibility among students of Advertising and Public Relations
- Davinia Martín Critikian
- Juan Enrique Gonzálvez Vallés
- Mónica Viñarás Abad
- José Jesús Vargas Delgado
Articles (open section)
New mode of luxury shoppers: focusing on personalised experiences
- Hiroko Oe
- Yasuyuki Yamaoka
- Yan Liang
Sensory marketing and events: how to create inclusive multisensory events
- Nerea Viejo Serrano
- Flávia Gomes-Franco e Silva
Impact of sensory marketing on food tourism decisions in restaurants
- Óscar Gutiérrez-Aragón
- Gaspar Berbel Giménez
- Meritxell Copeiro-Fernández
- Itziar Linde-Gomis