Comercialización de alimentos: un análisis sistemático a través de la revisión de la literatura del periodo 2010-2023
Contenido principal del artículo
DOI:
https://doi.org/10.17979/redma.2024.28.1.10271Resumen
Este artículo estudia el tema de la comercialización de los alimentos (CA) mediante una revisión sistemática de literatura bajo un enfoque bibliométrico durante el periodo de enero 2010 a septiembre 2023. Se utilizó la base de datos Scopus y el software VOS Viewer y se complementó con el análisis descriptivo de la información en Microsoft Excel para obtener un total de 414 artículos, dando señales de su fragmentación a partir de su publicación en 198 revistas científicas. Mediante esta metodología se identificaron cinco tópicos principales en relación con los clusters, los cuales fueron analizados a través de mapas de concurrencia. Las temáticas principales relacionadas a cada clúster fueron (1) nutrición infantil, (2) consumo de alimentos en la mercadotecnia, (3) preferencia alimentaria según género y etapa de vida, (4) industria de alimentos dirigida a niños, (5) comercialización de alimentos, (6) alimentación en la salud y economía y (7) Europa. Se evidenció señales de alta fragmentación en la producción de artículos científicos en la temática de comercialización de los alimentos.
Palabras clave:
Detalles del artículo
Referencias
Aleixandre-Benavent, R., Castelló-Cogollos, L., & Valderrama-Zurián, J.-C. (2020). Información y comunicación durante los primeros meses de Covid-19. Infodemia, desinformación y papel de los profesionales de la información. Profesional de la Información, 29(4). https://doi.org/10.3145/epi.2020.jul.08
Álvarez-Indacochea, A. A., Figueroa-Soledispa, M. L., & Peñafiel-Loor, J. F. (2020). La importancia de la mercadotecnia y sus componentes en las organizaciones. Revista Científica FIPCAEC. Fomento de la investigación y publicación científico-técnica multidisciplinaria, 5(5), 62-87. https://www.fipcaec.com/index.php/fipcaec/article/view/281
Aschemann, J., Perez, F., Niedzwiedzka, B., Verbeke, W., & Bech, T. (2012a). Lessons for public health campaigns from analysing commercial food marketing success factors: a case study. BMC Public Health, 12(1), 139. https://doi.org/10.1186/1471-2458-12-139
Aschemann, J., Perez, F., Niedzwiedzka, B., Verbeke, W., & Bech, T. (2012b). Transferability of private food marketing success factors to public food and health policy: An expert Delphi survey. Food Policy, 37(6), 650-660. https://doi.org/10.1016/j.foodpol.2012.06.006
Bagnato, M., Roy-Gagnon, M.-H., Vanderlee, L., White, C., Hammond, D., & Potvin Kent, M. (2023). The impact of fast food marketing on brand preferences and fast food intake of youth aged 10–17 across six countries. BMC Public Health, 23(1), 1436. https://doi.org/10.1186/s12889-023-16158-w
Belz, F.-M., & Schmidt-Riediger, B. (2010). Marketing strategies in the age of sustainable development: Evidence from the food industry. Business Strategy and the Environment, 19(7), 401-416. https://doi.org/10.1002/bse.649
Bibeau, W., Saksvig, B., Gittelsohn, J., Williams, S., Jones, L., & Young, D. (2012). Perceptions of the food marketing environment among African American teen girls and adults. Appetite, 58(1), 396-399. https://doi.org/10.1016/j.appet.2011.11.004
Boyack, K. W., & Klavans, R. (2014). Creation of a highly detailed, dynamic, global model and map of science. Journal of the Association for Information Science and Technology, 65(4), 670-685. https://doi.org/10.1002/asi.22990
Bragg, M., Liu, P., Roberto, C., Sarda, V., Harris, J., & Brownell, K. (2013). The use of sports references in marketing of food and beverage products in supermarkets. Public Health Nutrition, 16(4), 738-742. https://doi.org/10.1017/S1368980012003163
Brinsden, H., & Lobstein, T. (2013). Comparison of nutrient profiling schemes for restricting the marketing of food and drink to children. Pediatric Obesity, 8(4), 325-337. https://doi.org/10.1111/j.2047-6310.2013.00167.x
Chandra, Y. (2018). Mapping the evolution of entrepreneurship as a field of research (1990–2013): A scientometric analysis. PLoS ONE, 13(1), 1–24. https://doi.org/10.1371/journal.pone.0190228
Colby, S., Johnson, L., Scheett, A., & Hoverson, B. (2010). Nutrition Marketing on Food Labels. Journal of Nutrition Education and Behavior, 42(2), 92-98. https://doi.org/10.1016/j.jneb.2008.11.002
De Keyzer, F. (2023). #ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food. Sustainability, 15(12), Article 12. https://doi.org/10.3390/su15129501
Dzikowski, P. (2018). A bibliometric analysis of born global firms. Journal of Business Research, 85(December 2017), 281–294. https://doi.org/10.1016/j.jbusres.2017.12.054
Ellegaard, O., & Wallin, J. A. (2015). The bibliometric analysis of scholarly production: How great is the impact? Scientometrics, 105(3), 1809-1831. https://doi.org/10.1007/s11192-015-1645-z
Englund, T., Zhou, M., Hedrick, V., & Kraak, V. (2020). How Branded Marketing and Media Campaigns Can Support a Healthy Diet and Food Well-Being for Americans: Evidence for 13 Campaigns in the United States. Journal of Nutrition Education and Behavior, 52(1), 87-95. https://doi.org/10.1016/j.jneb.2019.09.018
Escorcia Otálora, T. A. (2008). Análisis bibliométrico como herramienta para el seguimiento de publicaciones científicas, tesis y trabajos de grado [Tesis de grado, Pontificia Universidad Javeriana]. PUJ. http://repository.javeriana.edu.co/handle/10554/8212
Ferreira, J. J. M., Fernandes, C. I., & Kraus, S. (2019). Entrepreneurship research: mapping intellectual structures and research trends. Review of Managerial Science, 13(1), 181–205. https://doi.org/10.1007/s11846-017-0242-3
Gaviria-Marin, M., Merigó, J. M., & Baier-Fuentes, H. (2019). Knowledge management: A global examination based on bibliometric analysis. Technological Forecasting & Social Change, 140(May 2018), 194–220. https://doi.org/10.1016/j.techfore.2018.07.006
Gutiérrez Leefmans, C., & Nava Rogel, R. M. (2016). Mercadotecnia digital y las pequeñas y medianas empresas: Revisión de la literatura. Enl@ce: revista Venezolana de Información, Tecnología y Conocimiento, 13(1), 45-61. https://produccioncientificaluz.org/index.php/enlace/article/view/21106
Hebden, L., King, L., Kelly, B., Chapman, K., & Innes-Hughes, C. (2010). Industry self-regulation of food marketing to children: Reading the fine print. Health Promotion Journal of Australia, 21(3), 229-235. https://doi.org/10.1071/he10229
Jiménez, M., & Montaña, M. (2021). Presence and strategic use of the Mediterranean Diet in food marketing: Analysis and association of nutritional values and advertising claims from 2011 to 2020. NFS Journal, 24, 1-6. https://doi.org/10.1016/j.nfs.2021.04.003
Jones, S.C., & Reid, A. (2010). Children’s magazines: reading resources or food marketing tools? Public Health Nutrition, 13(3), 393-399. https://doi.org/10.1017/S1368980009991133
Kelly, B., Bosward, R., & Freeman, B. (2021). Australian Children's Exposure to, and Engagement With, Web-Based Marketing of Food and Drink Brands: Cross-sectional Observational Study. Journal of Medical Internet Research, 23(7), e28144. https://doi.org/10.2196/28144
Kim, H., & So, K. K. F. (2022). Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis. International Journal of Hospitality Management, 100(January 2022), 103082. https://doi.org/10.1016/j.ijhm.2021.103082
Kim, J., Kang, S., & Lee, K. H. (2019). Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research, 130(November 2018), 552-563. https://doi.org/10.1016/j.jbusres.2019.09.043
Lapierre, M., Brown, A., Houtzer, H., & Thomas, T. (2017). Child-directed and nutrition-focused marketing cues on food packaging: links to nutritional content. Public Health Nutrition, 20(5), 765-773. https://doi.org/10.1017/S1368980016002317
Lascu, D., Manrai, A., Manrai, L., & Brookman, F. (2013). Online marketing of food products to children: the effects of national consumer policies in high‐income countries. Young Consumers, 14(1), 19-40. https://doi.org/10.1108/17473611311305467
Merigó, J. M., Cancino, C. A., Coronado, F., & Urbano, D. (2016). Academic research in innovation: a country analysis. Scientometrics, 108, 559–593. https://doi.org/10.1007/s11192-016-1984-4
Nicolas, C., Valenzuela-Fernández, L., & Merigó, J. M. (2020). Research Trends of Marketing: A Bibliometric Study 1990–2017. Journal of Promotion Management, 26(5), 674–703. https://doi.org/10.1080/10496491.2020.1729315
Párraga Martínez, I. (2021). Urgencia en la comunicación de resultados de investigación durante una pandemia. Revista Clínica de Medicina de Familia, 14(1), 1-3. https://scielo.isciii.es/scielo.php?script=sci_arttext&pid=S1699-695X2021000100001
Pitts, A., Burke, W., & Adams, J. (2014). Marketing messages in food and alcohol magazine advertisements, variations across type and nutritional content of promoted products: a content analysis. Journal of Public Health, 36(3), 417-425. https://doi.org/10.1093/pubmed/fdt072
Powell, L., Harris, J., & Fox, T. (2013). Food marketing expenditures aimed at youth
putting the numbers in context. American Journal of Preventive Medicine, 45(4), 453-461. https://doi.org/10.1016/j.amepre.2013.06.003
Roep, D., and Wiskerke, J. S. C. (2012). On Governance, Embedding and Marketing: Reflections on the Construction of Alternative Sustainable Food Networks. Journal of Agricultural & Environmental Ethics, 25, 205-221. https://doi.org/10.1007/s10806-010-9286-y
Ruiz-Morales, B., Espitia-Moreno, I. C., Galeana-Figueroa, E., & Alfaro-García, V. G. (2023). Agri-food sustainable marketing research: a bibliometric analysis of the evolution of the field since 1990. International Journal of Innovation and Sustainable Development, 17(1-2), 85-103. https://doi.org/10.1504/IJISD.2023.127972
Sacks, G., Mialon, M., Vandevijvere, S., Trevena, H., Snowdon, W., Crino, M., & Swinburn, B. (2015). Comparison of food industry policies and commitments on marketing to children and product (re)formulation in Australia, New Zealand and Fiji. Critical Public Health, 25(3), 299-319. https://doi.org/10.1080/09581596.2014.946888
Saleem, F., Khattak, A., Ur Rehman, S., & Ashiq, M. (2021). Bibliometric analysis of green marketing research from 1977 to 2020. Publications, 9(1), 1–19. https://doi.org/10.3390/publications9010001
Sánchez-Gutiérrez, J., Vázquez-Ávila, G., Mejía-Trejo, J., Sánchez-Gutiérrez, J., Vázquez-Ávila, G., & Mejía-Trejo, J. (2017). La mercadotecnia y los elementos que influyen en la competitividad de las mipymes comerciales en Guadalajara, México. Innovar, 27(65), 93-106. https://doi.org/10.15446/innovar.v27n65.65064
Schlesinger Díaz, M. W., & Hernández, L. (2004). Tendencias de la mercadotecnia en el siglo XXI. Tendencias, 5(1-2), 79-98. https://revistas.udenar.edu.co/index.php/rtend/article/view/809
Smith, J., & Blake, M. (2013). Infant food marketing strategies undermine effective regulation of breast‐milk substitutes: trends in print advertising in Australia, 1950–2010. Australian and New Zealand Journal of Public Health, 37(4), 337-344. https://doi.org/10.1111/1753-6405.12081
Zhou, M., Rajamohan, S., Hedrick, V., Rincón, S., Abidi, F., Polys, N., & Kraak, V. (2019). Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017. International Journal of Environmental Research and Public Health, 16(19), 3743. https://doi.org/10.3390/ijerph16193743

