Marketing management in art. An approach from management
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Vol. 1 No. 02 (2009), Reviews, pages 73-76
DOI:
https://doi.org/10.17979/redma.2009.01.02.4686
Submitted: 2018-11-22
Abstract
Book Review: Gestión de mercadotecnia en el arte. Una aproximación desde los enfoques gerenciales
On November 21, 2011, the book "Gestión de mercadotecnia en el arte. Una aproximación desde los enfoques gerenciales", by the Cuban Professor and Researcher, Cristina Amaya Quincoces, was presented in Havana. The book is the result of a work of co-edition between the editorial Logos of the Association Cuba of social communicators and Ediciones Unión, publishing house of the Unión Nacional de Escritores y Artistas de Cuba.
Keywords:
marketing, La Habana, La Havanna, social consumers