Vol. 1 No. 04 (2010)

DOI: https://doi.org/10.17979/redma.2010.01.04

Published: 2019-06-07

Table of contents

Articles (open section)

Marketing in the sustainable development of forest enterprises: an approach to the design of cuban

  • Yudemir Cruz Pérez

DOI:

https://doi.org/10.17979/redma.2010.01.04.4694
PDF (Spanish)

Application of communication tools to a tourist event: the Xacobeo case

  • Magdalena Rodríguez Fernández

DOI:

https://doi.org/10.17979/redma.2010.01.04.4707
PDF (Spanish)

A strategic approach to start an academic journal on line

  • Rubén Canella
  • Horacio Gegunde
  • Carla Galosi
  • Teresa Tsuji
  • Gabriela Michelini

DOI:

https://doi.org/10.17979/redma.2010.01.04.4709
PDF (Spanish)

Communication of social corporate responsibility in product labels

  • Oscar Juanatey Boga
  • Valentín Alejandro Martínez Fernández
  • María José da Silva Faria

DOI:

https://doi.org/10.17979/redma.2010.01.04.4710
PDF (Spanish)