Vol. 1 No. 09 (2012)

DOI: https://doi.org/10.17979/redma.2012.01.09

Published: 2019-06-06

Table of contents

Articles (open section)

The storyteller case (publicity and fiction, fiction and publicity)

  • Pedro Vidal Silva

DOI:

https://doi.org/10.17979/redma.2012.01.09.4746
PDF (Spanish)

Advertising fiction analysis as a tool for audiovisual alphabetization

  • Laia Falcón

DOI:

https://doi.org/10.17979/redma.2012.01.09.4748
PDF (Spanish)

The presence of big brands in the spanish fiction: the case of Coca-Cola in El Barco of Antena 3

  • Erika Fernández Gómez

DOI:

https://doi.org/10.17979/redma.2012.01.09.4750
PDF (Spanish)

New mythologies: the strategy of myth

  • Raúl Eguizábal

DOI:

https://doi.org/10.17979/redma.2012.01.09.4751
PDF (Spanish)