Vol. 29 No. 1 (2025)

Marketing today

This issue includes a monograph about “Marketing today”, coordinated by Sandrina Teixeira (ISCAP- Instituto Politecnico do Porto).

DOI: https://doi.org/10.17979/redma.2025.29.1

Published: 2025-06-30

Table of contents

Articles (open section)

The impact of misinformation on brand management

  • Fernando Barrenechea Fernández

DOI:

https://doi.org/10.17979/redma.2025.29.1.11638
PDF (Spanish)
Published: 2025-06-30

Segmentation of Venezuelan voters as a political marketing tool

  • Roberto José Baskin Totesaut

DOI:

https://doi.org/10.17979/redma.2025.29.1.11924
PDF (Spanish)
Published: 2025-06-30

Millennials and childhood brand consumption: case study of sauces and dressings

  • Pablo Arturo González Loyola
  • Marco Vinicio Jimbo Maxi
  • Manuel Hernan Quintuña Paida

DOI:

https://doi.org/10.17979/redma.2025.29.1.11496
PDF (Spanish)
Published: 2025-06-30

Monograph June 2025. Marketing today

Sensory marketing in e-commerce: challenges and successes (Freshly Cosmetics)

  • Carmen Bermejo Siller

DOI:

https://doi.org/10.17979/redma.2025.29.1.11745
PDF (Spanish)
Published: 2025-06-30

AI Influencers and their impact on brand reputation: a three-case study

  • Mauricio Duque Cardona

DOI:

https://doi.org/10.17979/redma.2025.29.1.11902
PDF (Spanish)
Published: 2025-06-30

Fast food, customer satisfaction and brand loyalty: an integrative literature review

  • Zaila Oliveira
  • Sara Teixeira

DOI:

https://doi.org/10.17979/redma.2025.29.1.12002
PDF
Published: 2025-06-30

Green frustration: emotional tensions of sustainable marketing among greenfluencer followers

  • Tomás Zapata-Soto
  • Nataly Guiñez-Cabrera
  • Catalina Leal-Leal

DOI:

https://doi.org/10.17979/redma.2025.29.1.11962
PDF (Spanish)
Published: 2025-06-30