Vol. 27 No. 1 (2023)
Marketing challenges in the first quarter of the 21st century
This number includes a monograph about Marketing challenges in the first quarter of the 21st century. Alfonsina Andrade and Ximena Coronado (Universidad Pontificia Católica del Ecuador- Sede Ibarra)(Ecuador)
DOI: https://doi.org/10.17979/redma.2023.27.1
Published: 2023-06-26
Table of contents
Monographic June 2023. Marketing challenges
Influencers and influenced: engagement analysis of Spanish brand prescribers in the post-pandemic
- Angela Leon Martinez
- María del Mar Soria Ibáñez
Purchase intention and consumer trust in online fashion sales companies in Ecuador and Peru
- Vasilica Maria Margalina
- Álvaro Jiménez Sánchez
- Alberto Magno Cutipa Limache
Social media strategies of companies in the agri-food sector. Malaga companies on Instagram
- Lorena Vegas-García
- Francisco Javier Paniagua
Articles (open section)
Communication for skin cancer prevention: an analysis of the use of Facebook for health communication in Spain
- Lara Jiménez Sánchez
- Ángeles Moreno
- Ileana Zeler
Good practice in event organisation before and during the COVID-19 pandemic: analysis of the Dircom Ramón del Corral Awards, Eventoplus Awards and FIP Festival
- Eugenia López González
- Juan Manuel Corbacho Valencia
Strategies to combat disinformation in corporate communication
- Sónia Gomes Gonçalves
- José Vázquez-González
- Pablo González-Sánchez