Redmarka. Revista de Marketing Aplicado is an international academic diamond open-access journal (no publication or reading fees), with peer review under a double-blind system. The journal currently publishes two regular issues per year on a biannual basis (January-June, July-December) and accepts research articles, book reviews, and project notes in Spanish, English, and Portuguese, covering the fields of applied marketing, communication, and new technologies.
Since 2019, it has been published by the iMARKA Research Group at the University of A Coruña.
Last issue
Vol. 29 No. 2 (2025)
Artificial intelligence in the service of strategy: new paradigms in communication and marketing
This issue includes a special monographic section on “Artificial intelligence in the service of strategy: new paradigms in communication and marketing,” coordinated by Mónica López Golán from the University of A Coruña and Francisco Paniagua Rojano from the University of Málaga.
Published: 2025-12-30
Table of contents
Articles (open section)
Comparative analysis of the factors that influence the purchase of cocoa as a raw material in Costa Rica and France
- Diayner Alonso Baltodano Zúñiga
- Vanessa Villalobos-Ramos
DOI:
https://doi.org/10.17979/redma.2025.29.2.12024Digital marketing and participatory culture in the religious brotherhoods: an analysis of the Luis Gordillo case
- Diego Berraquero Rodríguez
- Francisco Javier Cristòfol Rodríguez
DOI:
https://doi.org/10.17979/redma.2025.29.2.12585Spatial computing as a driver of innovation in marketing and commerce
- José Luís Reis
- Carlos Alves
- Samuel Anjos
- José Machado
DOI:
https://doi.org/10.17979/redma.2025.29.2.11959Recommendation system based on user emotions in e-markerting
- Dulce Rivero Albarran
- Laura Guerra-Torrealba
DOI:
https://doi.org/10.17979/redma.2025.29.2.12767The shoppable content strategy on Instagram: the case of El Corte Inglés
- Sofía Isabella Ramos-Gómez
- Antonio Díaz-Lucena
- Pilar Vicente-Fernández
DOI:
https://doi.org/10.17979/redma.2025.29.2.12854Monograph December 2025. Artificial Intelligence in service of strategy
Generative AI in higher education: adoption, purposes of use, and perceived competencies among digital natives
- Inna Alexeeva-Alexeev
- Patricia Comesaña-Comesaña
DOI:
https://doi.org/10.17979/redma.2025.29.2.12733Artificial intelligence in the strategic communication of SMEs: the case of the food service sector
- Maximino García Rellán
- Carmen Gago-Cortés
- Félix Blázquez-Lozano
DOI:
https://doi.org/10.17979/redma.2025.29.2.12703Artificial intelligence in Spanish audiovisual distribution: strategies, challenges, and opportunities
- Finocha Formoso Barro
- Mónica López-Golán
DOI:
https://doi.org/10.17979/redma.2025.29.2.12696Applications of artificial intelligence and experiential marketing in Catholic ephemeral spaces
- Carlos Sáenz-Torralba
- Jonatán Camacho-Escobar
- María Salinas-Vázquez