Vol. 30 No. 1 (2026)
Marketing education and the emergence of new professions
This issue includes a special monographic section on “Marketing Education and the Emergence of New Professions,” coordinated by Ana Estima, ISCA, University of Aveiro.
Published: 2026-06-30
Table of contents
Articles (open section)
Brand sentiment score: a case study of Vicio on Instagram
- Estela González Barrachina
- Christian Fortanet van Assendelft de Coningh
- Tatiana Hidalgo-Marí
- Cristina González Díaz
DOI:
https://doi.org/10.17979/redma.2026.30.1.12920Segmentation variables in lifestyle and gastronomic consumption in Quito
- Diego Salazar
- Marypaz Anda
- María Cristina Martínez
DOI:
https://doi.org/10.17979/redma.2026.30.1.12981Monograph june 2026. Marketing Education and the Emergence of New Professions
University-industry collaboration in the professionalization of influencer marketing
- Fernando Bonete-Vizcaíno
- Maitane Palacios-López
- Marta Saavedra-Llamas
DOI:
https://doi.org/10.17979/redma.2026.30.1.13462From salesperson to relationship manager: training gaps and strategic intervention for commercial organizations
- Héctor Andrés Canossa Montes de Oca
- Arnoldo José Martínez Solís
DOI:
https://doi.org/10.17979/redma.2026.30.1.13213Evaluating advertising creativity: experts vs students
- Javier Díaz-Masa Gutiérrez
DOI:
https://doi.org/10.17979/redma.2026.30.1.13451Taxonomy of emerging professional profiles in advertising, public relations, and digital communication
- Alfonso Freire-Sánchez
- Alexandra Sans-Serrano